Client

Releaf Paper — Paper Made From Fallen Leaves

Objective

To strengthen the brand’s digital presence across Instagram, Facebook, and LinkedIn, increase engagement and reach, and position Releaf Paper as an innovative leader in sustainable packaging within the European market.

💡 What Was Done

  • Worked across Instagram, Facebook, and LinkedIn, maintaining consistent communication and content quality.
  • Managed reporting and analytics, tracking key metrics and optimizing content strategy based on performance.
  • Created engaging Instagram Stories and interactive content formats to increase user involvement.
  • Planned and executed social media campaigns, promoting the brand’s sustainable innovations.
  • Generated concepts for organic growth, including educational posts, behind-the-scenes content, and customer stories.
  • Handled copywriting tasks for posts, ads, stories, and LinkedIn announcements.
  • Grew the Instagram account from 5K to 15.7K followers through consistent content and strategic campaigns.
  • Developed a full social media strategy, giving the team clarity on content formats, posting frequency, and promotional methods.
  • Launched the company’s LinkedIn page, connecting with potential partners, sharing achievements, and gaining 5K followers.
  • Built a structured content plan, ensuring steady publication across all platforms.
  • Coordinated workflows between the designer, photographer, and media buyer to maintain high-quality production.
  • Communicated the brand’s involvement in international exhibitions and conferences, strengthening its European market positioning.
  • Conducted competitor and market research, identifying opportunities and content gaps for further growth.
  • Monitored and moderated user-generated content to maintain a positive brand image.

📊 Results

  • Instagram audience grew from 5K to 15.7K.
  • LinkedIn page launched and reached nearly 5K followers.
  • Improved brand visibility in the sustainable packaging niche across Europe.
  • Increased engagement and strengthened professional perception of the company.