545K+ views. 0% from ads. We turned a translation agency's Instagram into an organic growth machine — reaching over 110K accounts without spending a dollar on boosted content.
Agenda Translations
Full Case
545,000 views without a single ad dollar behind the content.
Agenda Translations serves two complex markets — Canadian immigration and U.S. legal services — each with its own audience, language nuances, and trust barriers. They didn't need generic social media management. They needed someone who understood the immigration journey and could turn dense legal topics into content people actually watch, save, and share.
Our approach
We managed two Instagram accounts simultaneously — one targeting Canadian immigrants and businesses, the other focused on international clients. Every day, we planned, edited, and published content: Reels breaking down immigration pathways, educational posts about legal translations, stories answering real client questions.
The strategy was built for organic reach first. We studied what made people stop scrolling in this niche — and it wasn't polished graphics. It was clarity, relevance, and timing. We covered everything from PR/CRA processes to WES evaluations, Green Card document prep, and real estate translations — always in a format that felt helpful, not salesy.
On LinkedIn, we built the agency's professional credibility. Through email campaigns, we kept existing clients engaged with updates and reminders. And when we did run paid ads, they were laser-focused on new lead generation for specific services.
What we delivered
- Strategy — full content strategy for 2 Instagram accounts + LinkedIn, covering immigration, legal processes, and service promotions
- Content — daily Reels, posts, stories, educational explainers, trending formats, static designs
- Copywriting — captions, ad copy, expert explanations across immigration & legal topics
- Email marketing — campaigns for new and returning clients, service updates & reminders
- Paid ads — Meta ad setup & optimization targeting Canadian and U.S. audiences
Results
- 545,000+ total views — 100% organic
- 110,944 accounts reached (+162.8% growth)
- 22,585 interactions across platforms
- 72% of engagement came from non-followers
- Reels drove 51–92% of all engagement
- Expanded agency visibility into the U.S. market
