A premium offline course. A tight one-month launch window. €550 in ad spend turned into roughly €5,000 in revenue, a 9× return, by combining info-product packaging with a content-led paid funnel.
Madrid Hair Course Launch
Spend vs revenue
Where the 3 sales came from
Full Case
How We Sold Out a €1,800 Premium Hair Colouring Course in Madrid Using €550 in Paid Social
Challenge
A well-known professional hair colourist in Madrid had a strong personal brand and a loyal, engaged audience, but she was launching her first premium offline course — €1,800 per seat, 7–9 spots to fill, in a single month. The expertise was already there. What was missing was the right packaging, the right funnel, and a paid strategy that respected her existing audience trust without burning it.
Strategy
We started with the offer itself: sharpening positioning, refining the messaging, and shaping how the course would land with her audience. From there, we built the creative library: expertise-led video, case-style content showing real student outcomes, and promotional creatives with social proof.
The paid strategy then ran on two parallel tracks. A content-traffic layer warmed the audience by sending qualified people into her course-related posts, building credibility before any ask. A conversion layer drove qualified leads into a custom-built quiz, which fed directly into a personal consultation call with the course owner herself. That call was where the sale closed.
Results
- €550 in ad spend → ~€5,000 in revenue inside 30 days (~9× return on ad spend)
- Two courses' sales are directly attributed to paid traffic
- 1 additional sale from organic content amplified by the paid layer
- Clear paid-organic synergy: paid amplified the content her warm audience was already seeing, accelerating buying decisions