This Privacy Policy explains how BEYOND Agency / bBounds (“we”, “us”, “our”) collects, uses, stores and protects personal data when you visit our website, contact us, request a consultation, or use our marketing services.

We respect your privacy and are committed to protecting your personal data in accordance with applicable data protection laws, including the General Data Protection Regulation (GDPR), where applicable.

1. Who we are

BEYOND Agency / bBounds is a marketing agency that provides digital marketing, brand strategy, social media marketing, paid advertising, SEO, email marketing, content creation, client management and related services.

Website: bBounds
Company legal name: [Insert legal company name]
Registered address: [Insert registered address]
Email: [Insert contact email]

For the purposes of applicable data protection laws, we are the data controller for personal data collected through this website and in connection with general business inquiries.

When we process personal data on behalf of our clients as part of marketing campaigns, CRM setup, analytics, advertising or other client projects, we may act as a data processor. In such cases, the client remains the data controller, and our processing is governed by the relevant service agreement or data processing agreement.

2. What personal data we collect

We may collect the following types of personal data:

Information you provide to us

When you contact us through our website, request a consultation, send us a message, or communicate with us directly, we may collect:

  • Your name
  • Email address
  • Phone number, if provided
  • Company name, if provided
  • Subject of your inquiry
  • Message content
  • Any other information you choose to share with us

Business and project information

If you become our client or discuss a potential project with us, we may collect:

  • Business contact details
  • Brand, website and social media information
  • Marketing goals and project requirements
  • Communication history
  • Contract, billing and payment-related information
  • Access details or permissions you provide for marketing platforms, advertising accounts, analytics tools, CRM systems or social media accounts

Website usage data

When you visit our website, we may collect limited technical and usage information, such as:

  • IP address
  • Browser type and version
  • Device type
  • Pages visited
  • Date and time of visit
  • Referring website
  • Approximate location based on IP address
  • Cookie and analytics data, where applicable

3. How we use personal data

We use personal data for the following purposes:

  • To respond to your inquiries
  • To contact you after you request a consultation
  • To provide proposals, quotes and project information
  • To deliver marketing, advertising, SEO, content, strategy and related services
  • To manage client relationships and project communication
  • To set up, manage or optimize marketing campaigns
  • To improve our website, services and user experience
  • To analyze website performance and traffic
  • To send service-related messages
  • To send marketing communications, where permitted by law or with your consent
  • To protect our website, business and users from fraud, misuse or security risks
  • To comply with legal, accounting and tax obligations

4. Legal bases for processing

Where GDPR applies, we process personal data based on one or more of the following legal bases:

  • Consent: when you give us permission, for example to receive marketing emails or accept non-essential cookies.
  • Contract: when processing is necessary to provide our services or take steps before entering into a contract.
  • Legitimate interests: when processing is necessary for our business interests, such as responding to inquiries, improving our services, securing our website, managing client relationships and promoting our services, provided that your rights do not override those interests.
  • Legal obligation: when we need to process data to comply with applicable laws, tax, accounting or regulatory requirements.

5. Cookies and analytics

Our website may use cookies and similar technologies to make the website work, improve performance, understand how visitors use the website and support marketing activities.

Cookies may include:

  • Essential cookies: required for the website to function properly.
  • Analytics cookies: help us understand website traffic and improve the website.
  • Marketing cookies: may be used to measure campaigns or show relevant advertising.

Where required by law, we will ask for your consent before placing non-essential cookies on your device. You can manage or disable cookies through your browser settings or, where available, through our cookie banner or cookie preferences tool.

6. Marketing communications

We may send you marketing emails or updates about our services if you have consented to receive them or where we are otherwise permitted to do so by law.

You can unsubscribe from marketing communications at any time by using the unsubscribe link in our emails or by contacting us directly.

Even if you unsubscribe from marketing messages, we may still send you service-related or administrative communications where necessary.

7. How we share personal data

We do not sell your personal data.

We may share personal data with trusted third parties where necessary for the purposes described in this Privacy Policy, including:

  • Website hosting providers
  • Email and communication tools
  • CRM and project management systems
  • Analytics providers
  • Advertising platforms
  • Social media platforms
  • Payment, accounting and invoicing providers
  • IT, security and cloud service providers
  • Professional advisers, such as lawyers or accountants
  • Public authorities, where required by law

When we use service providers, we only share the information necessary for them to perform their services and require them to protect personal data appropriately.

8. Client campaign and platform data

As a marketing agency, we may work with client data inside advertising platforms, analytics tools, CRM systems, email marketing tools, social media accounts and other marketing technologies.

Depending on the project, this may include campaign performance data, audience data, lead data, customer lists, website analytics or other information provided by the client.

When we process such data on behalf of a client, we do so only according to the client’s instructions and the applicable agreement between us and the client. The client is responsible for ensuring that they have the necessary rights, notices and legal bases to provide the data to us.

9. International data transfers

Some of our service providers or platforms may be located outside your country or outside the European Economic Area.

Where personal data is transferred internationally, we take appropriate steps to protect it in accordance with applicable data protection laws. This may include using adequacy decisions, standard contractual clauses or other lawful transfer mechanisms.

10. How long we keep personal data

We keep personal data only for as long as necessary for the purposes described in this Privacy Policy.

Typical retention periods include:

  • Contact form inquiries: for as long as needed to respond and follow up
  • Client and project data: for the duration of the business relationship and a reasonable period afterwards
  • Contract, invoice and accounting data: for the period required by law
  • Marketing data: until you unsubscribe or withdraw consent
  • Website analytics data: according to the retention settings of the analytics tools we use

When personal data is no longer needed, we delete it, anonymize it or securely archive it where required by law.

11. How we protect personal data

We use reasonable technical and organizational measures to protect personal data against unauthorized access, loss, misuse, alteration or disclosure.

These measures may include access controls, secure passwords, encrypted connections, limited access to client accounts, internal confidentiality practices and secure service providers.

However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.

12. Your rights

Depending on your location and applicable law, you may have the right to:

  • Access the personal data we hold about you
  • Request correction of inaccurate or incomplete data
  • Request deletion of your personal data
  • Request restriction of processing
  • Object to processing based on legitimate interests
  • Withdraw consent at any time
  • Request data portability
  • Lodge a complaint with a data protection authority

To exercise your rights, contact us using the details provided in this Privacy Policy.

We may need to verify your identity before responding to your request.

13. Children’s privacy

Our website and services are intended for businesses and professionals. We do not knowingly collect personal data from children.

If you believe that a child has provided us with personal data, please contact us and we will take appropriate steps to delete it.

14. Third-party links

Our website may contain links to third-party websites, social media pages, portfolios or external platforms.

We are not responsible for the privacy practices, content or security of third-party websites. We encourage you to read their privacy policies before providing personal data.

15. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our services, website, legal requirements or data processing practices.

The updated version will be published on this page with a new “Last updated” date.

16. Contact us

If you have any questions about this Privacy Policy or how we process personal data, please contact us:

BEYOND Agency / bBounds
Email: support@bbounds.com
Email: 4416 32 Ave SW, Calgary, AB T3E 0X2, Canada