Client

bioaqualife — Biodegradable & Recyclable Boat Shrinkwrap

Objective

To launch the online presence of a U.S.-based eco-friendly startup producing biodegradable and recyclable shrink wrap — the first of its kind in the marine industry.
The goal was to introduce the product to the market, develop a strong brand identity, and generate awareness among potential customers and distributors.

What Was Done

  • Brand Development
  • Social Media & Content
  • Paid Advertising

Brand Development

  • Built the brand’s identity and positioning from scratch.
  • Developed the visual style, tone of voice, and messaging emphasizing sustainability and innovation.
  • Defined the market niche and brand communication strategy focusing on eco-conscious customers and boat manufacturers.

Social Media & Content

  • Launched and managed two Instagram accounts — one for B2B clients and one for product education.
  • Created content showcasing the product’s unique biodegradable features and U.S. manufacturing quality.
  • Produced and edited Reels and posts highlighting lab testing, product application, and event participation (e.g., IBEX & METS).
  • Created content categories: product demos, behind the scenes, FAQ, environmental education.

Paid Advertising

    • Set up and optimized Instagram and Meta ads to boost brand awareness and drive web traffic.
    • Focused on reaching marine industry professionals, dealers, and boat owners.
    • Achieved 89% of reach through ads, efficiently scaling audience growth.

Results

The account quickly grew from 40 followers to a highly engaged audience, reaching over 78K people and generating 127K+ impressions in just 90 days. Reels delivered strong traction with dozens of thousands of views, while brand visibility led to inbound inquiries and positioned BioAquaLife as an emerging eco-leader in the marine industry.

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Account Growth

  • Started from 40 followers — established professional presence and consistent engagement within the first months.
  • Reached 78,659 accounts in 90 days.
  • Generated 127,820 impressions across organic and paid content.

Engagement & Reach

  • 98.5% of reach came from non-followers, successfully targeting new audiences.
  • Reels gained strong traction:
    • 128K views, 4.5K likes, 320 shares, 366 saves
    • 14K views, 250 likes
  • One highlight reel reached 70K+ accounts organically and through ads.

Brand Impact

  • Established recognizable eco-brand identity in the marine industry.
  • Gained first inquiries from distributors and potential partners.
  • Positioned BioAquaLife as a pioneer in biodegradable shrink wrap — reducing marine plastic pollution.