5K up to 15.7K on Instagram. 0 up to 5K on LinkedIn. We scaled a sustainable packaging brand's digital footprint across Europe — turning three platforms into one consistent growth engine.
Releaf Paper
Full Case
Scaling a sustainable brand across three platforms and one continent.
Releaf Paper makes packaging from fallen leaves — an innovation that speaks for itself. But innovation alone doesn't build an audience. When we started working together, the brand had a modest Instagram following and no LinkedIn presence. The challenge was clear: to turn a great product story into consistent, measurable digital growth across Europe.
Our approach
We didn't just post — we built a system. A full content strategy covered Instagram, Facebook, and LinkedIn, with each platform serving a distinct role: Instagram for visual storytelling and engagement, Facebook for community, LinkedIn for B2B credibility and partnership outreach.
We coordinated a cross-functional team — designer, photographer, media buyer — and kept everything running on a structured content plan. Behind the scenes, we tracked metrics weekly, adjusted based on performance, and continuously researched competitor gaps to find new angles.
We also made sure every international exhibition, conference, and product milestone got the digital spotlight it deserved — reinforcing Releaf Paper's positioning as a European market leader.
What we delivered
- Strategy — full social media strategy across 3 platforms, content calendar, posting frequency & format guidelines
- Content — Instagram Stories, educational posts, behind-the-scenes content, customer stories, event coverage
- Copywriting — posts, ads, stories, LinkedIn announcements
- Analytics & reporting — weekly performance tracking, competitor & market research, content optimization
- Team coordination — workflow management between designer, photographer, and media buyer
Results
- Instagram grew from 5K to 15.7K followers
- LinkedIn launched from zero and reached nearly 5K followers
- Strengthened brand visibility in the sustainable packaging niche across Europe
- Increased engagement and professional perception of the company
