Paid media, funnel design, and growth strategy work across beauty, e-commerce, and local services. All client names, account handles, and identifying URLs have been kept private at the partners' request.
From a brand-new studio with zero ad history to two fully booked locations and an existing clinic added to the roster. Twelve months of paid media and funnel work that built the audience, the systems, and the steady lead flow to fill every chair.
Valencia Cosmetology Studio
Growth journey
No ads, IG empty.
Cost per client lowered.
Quiz + lead-form funnel live.
Both at capacity, fully staffed.
Full Case
How We Helped a Valencia Cosmetology Studio Scale From One Room to Two Fully Booked Locations in 12 Months
Challenge
A senior cosmetology specialist had recently relocated from Lviv to Valencia and opened her first small studio. The Instagram account was barely set up, paid advertising had never been run, and the studio had no foothold in a crowded local beauty market. She needed a predictable flow of new clients quickly, and a system that could keep up as the business grew.
Strategy
We approached this as a full market entry, not a simple media buy. The work started with a deep read of the Valencia cosmetology market: competitor positioning, ad creative analysis, and pricing benchmarks. From there, we built a dual-language acquisition system targeting two distinct audiences — Spanish-speaking locals and Ukrainian-speaking residents — across five services and multiple price points, all running through Meta.
Because the studio had no administrative support yet, the first wave of campaigns drove leads straight to Instagram Direct so the owner could respond and close personally. As lead volume scaled, we layered in quiz funnels and lead forms to capture phone numbers, freeing the owner from manual triage and lifting lead-to-client conversion. Once both studios were operational, we ran separate recruitment campaigns to staff the team.
Results
- First studio fully booked within twelve months
- The second studio opened due to consistent paid demand
- Steady monthly lead flow keeps both locations at capacity
- Instagram is fully built out visually, with a strong follower base and engagement
- Hiring pipeline delivered through dedicated recruitment ads — both studios are fully staffed
- After three months of working together, the same client brought us in to manage her existing clinic in Lviv. Applying what we had learned in Valencia, we improved performance on the established account and brought cost per client down.