A struggling DTC brand. Burned ad spend, blocked accounts, no positive return. Twelve months later: an average ROAS of 850–950% across five countries and a phased rollout into the U.S., U.K., Germany, and France that has held its numbers in every market entered.

Cross-border eCommerce scaling · DTC beauty · Meta Ads for beauty brands · Five active markets: Spain, USA, France, UK, Germany

06

Korean Beauty E-Commerce

South Korea · 5 markets
Average ROAS across all markets
0
Active international markets
Profitable scale in Spain

Growth journey

Phase 1
Spain only

Months 1–2: optimization until unit economics held.

Phase 2
USA expansion

Added once Spain was stable and profitable.

Phase 3
Western Europe live

France, UK, and Germany — localized creative & targeting.

Next
Next wave of markets

Active rollout plan in progress.

Acquisition 0%

Spain first · Then USA · Western Europe

Full Case

How We Rebuilt a Korean Beauty E-Commerce Brand and Scaled It Profitably Across Five International Markets

Challenge

A niche cosmetology e-commerce brand based in South Korea had been running paid ads on its own without a positive return. The category is sensitive to Meta's ad policies, so the team was also dealing with constant ad account blocks. Budget was leaking, the site wasn't converting, and they needed a partner who could untangle the situation, fix the foundation, and build something that actually scaled.

Strategy

Before spending another dollar on ads, we ran a full audit of the existing ad account, the website, and the previous campaign performance. We pinpointed exactly where the budget had been lost and gave the client a focused set of conversion fixes for the website. Once the foundation was solid, we built the broader plan: not just an ad strategy, but a phased market-by-market scaling roadmap.

We started narrow on purpose. Spain only. Two months of optimization until the unit economics held — then we began expanding. The U.S. came next, then Western Europe. Each new market was added only once the previous one was holding stable, profitable numbers, with creative localization and targeting tuned country by country.

Results

  • Average ROAS of 850–950% across all active markets
  • Profitable scale achieved in Spain within two months and replicated across each new geo
  • Successful expansion into four additional countries: the U.S., France, the U.K., and Germany
  • Active rollout plan in progress for the next wave of international markets