Launching the first biodegradable boat shrink wrap to market. We built a brand identity, content strategy, and ad system from scratch — reaching 78K+ accounts in 90 days for a product that didn't exist in its category before.
BioAquaLife
Spend vs revenue
Where the 3 sales came from
Full Case
How do you market a product no one knows exists yet?
Bioaqualife created the marine industry's first biodegradable and recyclable shrink wrap. The product was revolutionary — but the market didn't know it existed yet. There was no category to compete in, no audience waiting. We had to build everything: the brand, the story, and the demand.
Our approach
We started with brand identity — positioning, visual style, tone of voice, and core messaging that centered on one idea: this product reduces marine plastic pollution, and it's made in the U.S. From there, we built two Instagram accounts: one for B2B outreach to dealers and manufacturers, another for product education and environmental awareness.
Content ranged from lab testing footage and product application demos to behind-the-scenes looks at IBEX and METS exhibitions. We created a content ecosystem — product demos, FAQ series, environmental education — designed to build credibility in an industry that hadn't seen anything like this before.
Paid ads played a key role. With 89% of reach driven by Meta ads, we scaled audience growth efficiently while keeping messaging focused on marine industry professionals, boat dealers, and environmentally conscious boat owners.
What we delivered
- Brand development — identity, positioning, visual style, tone of voice, market niche definition
- Strategy — content strategy for 2 Instagram accounts (B2B + product education), communication framework
- Content — Reels, product demos, lab testing footage, FAQ series, environmental education, event content (IBEX & METS)
- Paid ads — Instagram & Meta ad setup, audience targeting (marine professionals, dealers, boat owners), campaign optimization
Results
- From 40 followers to 78,659 accounts reached in 90 days
- 127,820 impressions across organic and paid content
- 98.5% of reach came from non-followers
- Top Reels: 128K views, 4.5K likes, 320 shares
- First distributor inquiries and partnership interest generated
- Established category-defining brand identity in biodegradable marine products
What the client said
Working with Beyond Agency has been a game-changer for our business. Within just three months, we saw a 40% increase in website traffic and a 25% boost in sales,
