Client
bioaqualife — Biodegradable & Recyclable Boat Shrinkwrap
Objective
To strengthen the brand’s presence in the Canadian market, expand visibility to the U.S., generate organic leads through social media, and increase content reach and engagement across platforms.
What Was Done
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Social Media Strategy & Management
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Content Production
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Email Marketing
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Paid Advertising
Social Media Strategy & Management
- Managed two Instagram accounts simultaneously, targeting Canadian immigrants, businesses, and international clients.
- Worked with LinkedIn to establish professional credibility and expand the agency’s B2B network.
- Built a full content strategy covering education, legal processes, immigration pathways, and service promotions.
- Planned, edited, and posted daily content — Reels, posts, stories, and expert explanations.
Average ROAS across all markets
850–950%
Active markets
5
Ad spend
€550
Revenue
~€5,000
Phased market rollout
Phase 1
Months 1–2
Phase 2
Month 3+
Phase 3
Recent
Spend vs revenue
Return on spend
~9x
Where the 3 sales came from
Direct from paid ads
2 sales
Organic + DMs
1 sale
In-depth market research and competitor analysis
- Created and edited video content optimized for Reels, including trending formats and educational explainers.
- Developed static designs and visual elements aligned with the brand identity.
- Generated creative ideas for organic growth, focusing on the agency’s key services: immigration, legal translations, PR/CRA, Green Card, real estate documents, WES, etc.
Email Marketing
- Developed email campaigns targeting both new and returning clients.
- Ensured consistent communication with updates, offers, and service reminders.
Paid Advertising
- Set up and optimized paid ads to increase visibility, gain new leads, and strengthen brand awareness.
- Targeted both Canadian regions and U.S.-based audiences preparing immigration documents.
Results
The campaign generated over 545K fully organic views, 110K+ accounts reached, and 22K+ interactions, with Reels driving up to 92% of total engagement. This growth elevated the brand’s credibility, strengthened its niche authority, and expanded client interest from both Canadian and U.S. regions.
Instagram Performance
- 545,000+ total views (0% from ads — entirely organic)
- 110,944 accounts reached (↑ +162.8%)
- 22,585 interactions
- 306 new followers
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Reels generated tens of thousands of views consistently:
• 81,585 views
• 57,701 views
• 27.3K views
• 24.7K views
• 22.3K views
• 21K+ views - Engagement from non-followers: 72% (strong reach to new audiences)